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The web page states the following, "Traveling to Japan is now in your future." We viewed that the web site also stated " Our Japanese courses are designed for travelers to learn essential Japanese words and Japanese phrases." It also said " We teach you Japanese culture and important travel tips for each situation based on common places you will go during your trip to Japan. What better way to enrich your experience while visiting Japan than coming prepared with a solid understanding of what to expect when planning a trip to Japan." The header had learn japanese; japanese words as the highest ranking search term. This keyword is followed by japanese phrases, japanese tutoring, and beginner japanese lessons which isn't as urgent as learn japanese; japanese words. The other words they uses is how to speak japanese. how to learn japanese is included and will not be understood by search crawlers.